The results claim success for the digital versions of its automotive monthly Evo and news digest The Week, which launched on the iPad in December 2010 and November 2011 respectively, and state that the company is developing digital versions of its other major brands.
The results did not separate out digital and print revenues, but it is claimed digital accounted for 50% of advertising revenue and had been profitable «for several years» said a spokesperson of the company.
This is further proof of the positive impact the iPad is having on the publishing industry. Publishers gain a more profitable outlook by increasing revenue yet reducing costs of printing, storage and distribution.
